HOUSTON – Officials with the Southwestern Athletic Conference (SWAC) have announced the schedule of conference-sanctioned special events that will take place in support of the 2014 Toyota SWAC Basketball Tournament. Events begin in Houston on March 11 and carry on through March 15.
Activities begin with the “Tip-off Tuesday” mixer on Tuesday, March 11 at the House of Blues located at 1204 Caroline Street in downtown Houston from 4pm – 7pm. The events continue with the late night “SWAC Turn Up Tuesday with DJ Good Grief” party at Social Junky located at 2412 Washington Avenue from 10pm – 2am.
Following tournament play on March 12, “Wednesday Night Live HBCU Alumni/Greek Mixer” will take place at Sugarhill Social Club located at 2533 Southmore from 8pm – 2am. Additionally, the SWAC will partner with Mathew Knowles and ICE Artistry for the ICE Artist Showcase at the House of Dereon Media Center at 2204 Crawford Street from 8pm – 11pm.
Thursday, March 13, SWAC will feature a College and Community Expo in the 94-95 Room at Toyota Center from 12pm – 6pm. Through this event, all ten SWAC schools will feature booths and admissions information to prospective students. The College and Community Expo is free to the public and accessible from the Polk Street entrance.
After the quarterfinal games on Thursday, SWAC will present “Neo-Soul Unplugged” featuring live performances by Dwele and Raheem DeVaughn. The concert will take place at the House of Dereon with doors opening at 9pm. SWAC “Thursday at 5th” will conclude the night with the late night party at 5th Amendment located at 2900 Travis Street.
The talent continues to heat up following the semifinal games on Friday, March 14. SWV and Bel Biv Devoe will take the stage at center court of Toyota Center with the “Post Game Old School Concert” that is included in the Friday night game ticket.
The “SWAC Alumni Happy Hour & Free Friday Tip-Off Party” will take place at Grooves of Houston with the alumni happy hour running from 4pm – 7pm and the tip-off party going from 8pm – 2am. Grooves is located at 2300 Pierce Street.
The evening continues with the SWAC “March Madness Official Alumni Party” at Sugarhill Social Club from 8pm – 2am. Additionally, SWAC and Aristocrat Life will present the “Official Weekend Kick-off Party Hosted By August Alsina” from 10pm – 2am at Gatsbys located at 1902 Washington Avenue.
After the SWAC basketball champions are crowned on Saturday, March 15, fans will be treated to a “Post Game New School Concert” at Toyota Center featuring Wale and Sevyn Streeter. The concert ticket is included with the tournament championship ticket for Saturday.
Wale will keep the party going at the “Official SWAC Championship After Party” at Club Venue located at 719 Main Street from 10pm – 2am. The “Official SWAC Alumni Championship After Party” will take place at Prospect Park at 3100 Fountainview Drive from 10pm – 2am.
Festivities will conclude on Sunday, March 16 with the “SWAC Sunday Funday Party” at Social Junky from 2pm – 5pm.
Tickets to the 2014 Toyota SWAC Football Championship are available online at www.houstontoyotacenter.com, on the phone at 1-866-446-8849, or in person at the Toyota Center box office. All session booklets are available starting at $125 for access to all men’s and women’s tournament games. The purchase of an all session booklet is the only way to access off-site special events at no additional charge. Individual session passes and tickets to the championship night games are also available for purchase. Discounted ticket pricing is available for groups of ten or more by calling the Toyota Center box office.
The 2014 Toyota SWAC Basketball Tournament will feature men’s and women’s teams vying for the conference title with the chance to advance to the NCAA Basketball Tournament. Additional information may be found on the official basketball tournament website at www.swachoops.org.
Southwestern Athletic Conference
The Southwestern Athletic Conference (SWAC), established in 1920, is a college athletic conference headquartered in Birmingham, Ala., which is comprised of historically black universities in the Southern United States. It participates in the NCAA's Division I for all sports and the Football Championship Subdivision (FCS).