The Business of Sports is Booming. Houston is Ready.

The Business of Sports is Booming. Houston is Ready.

As the global sports economy surges toward $8.8 trillion, Houston’s scale, strategy, and track record position it to capture a growing share through major events and sports tourism.  The global sports economy generates $2.3 trillion annually, and within the next 25...
How Houston Delivered Its Biggest Sports Month Yet

How Houston Delivered Its Biggest Sports Month Yet

March is always a busy month on Houston’s sports calendar. In 2026, however, it transformed into something much greater. A run of premier events catalyzed what is already a key period into a sustained stretch rarely seen in any city.   Read full...