The Business of Sports is Booming. Houston is Ready.

The Business of Sports is Booming. Houston is Ready.

As the global sports economy surges toward $8.8 trillion, Houston’s scale, strategy, and track record position it to capture a growing share through major events and sports tourism.  The global sports economy generates $2.3 trillion annually, and within the next 25...
How Houston Delivered Its Biggest Sports Month Yet

How Houston Delivered Its Biggest Sports Month Yet

March is always a busy month on Houston’s sports calendar. In 2026, however, it transformed into something much greater. A run of premier events catalyzed what is already a key period into a sustained stretch rarely seen in any city.   Read full...
Impact Houston 26 Turns World Cup Into Lasting Investment

Impact Houston 26 Turns World Cup Into Lasting Investment

Grow the Game delivers 23 fields and 1,200+ scholarships for Houston youth  Even before Houston secured seven matches for FIFA World Cup 26™, regional leaders made a deliberate decision: if awarded a Host City designation, the tournament would not be defined solely by...